Labor unions have used emotionally-charged issues to recruit new supporters – particularly from younger generations. New strategies that employ targeted advertising and strategic media placements to Facebook groups and hashtag campaigns are designed to influence a younger and growing demographic. This session will explore what these strategies look like and – more importantly – whether they working. It will also explore how similar approaches can be applied to motivate and engage millennials in the workplace.
- Determine how millennials were targeted by labor unions leading up the midterm elections
- Assess whether these strategies have been successful in capturing millennial supporters
- Examine which approaches can be leveraged by HR professionals to engage younger generations in the workforce.
Speakers: Philippa Leenber, Director, Digital Media, IRI Consultants; Megan Mitchell, Consultant, IRI Consultants
This activity is valid for the following credits: CHHR (1) SHRM (1) HRCI (1)
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